The terms Pay Per Click (PPC) and Cost Per Click (CPC) are sometimes used interchangeably.

 PPC is the fastest way to get search engine traffic to your website and is the only way to ensure that your website is ranked at the top of the search engines constantly.

Unlike regular "free" or "organic" search engine listings generated via SEO, PPC can have your site ranked well within days or even hours!

Rooteam provides a comprehensive PPC management service that covers the various engines available including Overture, E-spotting and Google Adwords.

How it Works:

Advertisers bid for search terms, and highest bid gets the #1 ranking, etc. — and each time someone clicks on your link, you pay your bid amount. The minimum bid amount is usually 10c or 15c (however, you would normally be bidding higher especially for competitive terms).

Listings from the Pay-Per-Click networks appear as "SPONSORED SITES" or "FEATURED SITES" on many major global and regional search engines. Google does not take listings from any of the Pay-Per-Click networks such as Overture or E-Spotting. It offers it's own pay-per-click services called Google AdWords and Premium Listings. PPC listings on Google appear as 'Sponsored Listings' on the right-hand side of the page.

The Benefits:

• Cost effectiveness - if no one clicks on the link, you pay nothing — but people still see your ad.

• Immediateness - campaigns are live within days or even hours.

• Control - you can control when campaigns are run based on demographics, search habits and business cycles.

• Targeted - you can control to very high levels where your add is seen (country) and micro-manage individual keyword phrase bids for best ROI.

• Monitoring & Reporting - you can monitor and adjust spending on a daily basis.

Need more information?

Contact our Head Office

You will receive an immediate response to your enquiry if you send an email to sales@rooteam.com